A fresh, simple approach to improving the most important aspects of your business
Infra Biz shows you how:
- to improve your sales technique
- to create better advertising and marketing
- to gain leverage from your competitors and
- to supervise staff for better results.
Easy, practical advice explained in a way you will instantly understand.
Infra Biz shows you how to make your business fly.
With over 13,000 words of condensed, pertinent good value,
Infra Biz will not waste your precious time.
It Starts in the World of the Senses
Name It. Claim It.
Kiss Your Competitor
Why Do They Buy?
Success is Two Words
My Invisible Boss
What Are You Doing?
The Contact Custom
If a Tree Isn’t Growing
Available: MOBI, EPUB, PDF
MOBI: Kindle and Kindle Fire
EPUB: PC, Mac, iPad, iPhone, Android, NOOK, Sony Reader, and other e-readers
PDF: PC, Mac, iPad, iPhone, Kindle, Kindle Fire
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Every Word You Say
My fuel gauge was beeping at me. So, I stopped at a gas station and pumped the petrol. It was a busy place, 28 pumps next to a booming eight-lane highway.
I went inside, passed the newspapers, flowers, sandwiches, coffee machine, and chocolates, and waited in line to pay the guy at the checkout.
It was that processing procedure that customers and businesses go through millions of times. And, of course, it is always a great opportunity for the business to do something extra.
When I got to the checkout, I said: “Seven,” which was the pump number, and gave him my discount card. He swiped it, pressed some buttons and said: “When you are ready.” I waved my credit card across the scanner. He handed me the receipt. Then, the moment came. Swiveling slightly in his chair, he said: “You’re not washing your car today?”
There was only one answer I could give: “No.” It burst out of me before I could think.
I took my receipt and cards and headed out along the exit aisle.
I heard him say it again to the person who had waited behind me in the line. “You’re not washing your car today?”
He got the same answer: “No.”