Some words pivot between naming and doing. “Focus” is one of them. It is the word that both Bill Gates and Warren Buffett used to describe how their success came about.
If you use lots of nouns (names of things), your listener or reader will gather information and think about it. They start in info mode and slip over for a while to infer mode. They are comparing and contrasting. Measuring.
Why? Because you set the context. You are naming things. It’s classic infer mode.
If you use abstract nouns (names of ideas), they could turn off completely.
They are okay with cat, hat and mat. But, once you start talking about experience, dependability, or knowledge, you’ll probably end up talking to fresh air (or someone who wishes they could get a breath of it).
If you use verbs (words about doing), you set a context of activity. You encourage them to take action. To participate, they must do.
Use verbs to describe. The view relaxes you. This coffee machine eases your day. Slide into the passenger seat and feel the luxury.
Verbs encourage people to focus on action. So, the word for today (focus) really should be a verb.
If your listener or reader needs to know more, stick with the nouns. Make sure everything is identified, measured and evaluated, to their satisfaction. The next step may lead instantly to a decision.
So, focus on nouns and verbs. They set the context.
DeepWord can help you know how you are rating with nouns and verbs.
Check out the “Wavelength” analysis. If it’s Analyzing and Appraising (infer mode), your nouns are dominating.
If the “Wavelength” is Moving and Changing (inforce mode), the message is focused on action. Probably, the verbs are kicking along nicely.